The open house, a long standing tradition for marketing and selling a home, or a total waste of time? It’s actually a pretty controversial subject among Realtors. Some believe in them and others refuse to do them. I fall into the first category. I hold open a house pretty much every Sunday and some Sundays I will do a couple of open houses. I make a commitment to people who list their homes with me that I will promise one advertised open per month, at a minimum. I will do more if my time allows. This commitment keeps me pretty busy. It means that I do LOTS of open houses. And that is probably why I think that they work.
I would estimate that I sell one house per year that is directly a result of my open house efforts. In June I had an offer written by another Realtor after her clients found my listing at an open house. That open house was how I sold my listing. Last Sunday I had an open house and I am now in very strong verbal discussions with another Realtor, again because his buyer came through my open.
Please note that I said that I do “Advertised” opens. Sure, I like meeting the neighbors, but I want people coming through who already know the price, how many bedrooms there are, and are actually buyers who are wanting a new home. I think advertising is one reason that my opens are successful. While I used to do a newspaper ad with each open, I have shifted my marketing to the Internet. I advertise my open houses on Craigslist, on the RMLS, and when the house is in Lake Oswego, on the propertyblotter.
Let’ s put it this way. If I didn’t believe in open houses, I’d never do them, right? And then it is a no brainer that I could honestly say that they don’t work. How can something work that is never tried?
I also feel that in this economy, Realtors have to go back to basics. In a hot market, where homes are selling quickly, homes will sell with just some simple Internet exposure in the RMLS. In a slow market that is not enough. There are so many houses for sale, and so few buyers, that just being a part of the inventory is not enough. A Realtor has to use every possible tool to get exposure for a proprety. I owe it to my clients to work on their behalf and use all of the tools in my arsenal. And, as I have stated above, I know from experience that open houses work.
Watch for my signs. I’ll see you on Sunday!
Dianne
According to the latest Market Action Report for the Portland area “Closed sales in the Portland metro area for July 2009 eclipsed last July’s total by 8.6%, marking the first time same-month closed sales have increased since April 2007. Pending sales also grew 8.3%. New listings dropped 25.4% . Comparing July 2009 with June 2009, closed sales increased 11.9% (1,988 v. 1,776) and pending sales were up a slight 0.3% (2,170 v. 2,164). New listings fell 8.2% (3,907 v. 4,257).”